New Zealand is stepping up its game beyond just scenic vistas, making a mark on the global front with its quality agri-tech and sustainable practices.
David Downs is the CEO of New Zealand Story, which means exactly what it sounds like; he is simply in charge of sharing New Zealand's story with the world. Talking to Dom George he highlights one specific Kiwi product that stands out around the world, the iconic Fernmark Licence Programme.
He talks further about how this can be leveraged to highlight any Kiwi product's authenticity, the impact that simple change can have on the price of a product, New Zealand's continued innovation in agriculture and more.
Listen to the full chat between David Downs and Dominic George above.
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