Forget the Sauvignon Blanc, that’s not the most advanced taste going on in the South.
After exposing the horniest town in Aotearoa earlier this month and listing the top 10 sex toys bought by Kiwis, Adult Toy Mega Store has absolutely dropped Marlborough in it, revealing them as the region that bought the most penis enlargers in 2025.
Potentially some unfortunate gene pools in the top of the South?
Actually though, Nicole Relph from ATMS reckons Marlborough men are “advanced in their field”, which is a really nice way to put it.
Alongside the penis enlargers, they also topped the list for fleshlights and bucks night kits.
“If you are invited to a stag do down in the Sounds, just know you might get more than what you bargained for,” was the golden quote from Relph.
If you’re wondering who the main culprit is in Malborough, it’s “boys boys boys in Blenheim”.
“It looks like the good people of Blenheim are pairing their Sav with something a little stronger in the bedroom.”
The busy year for Marlborough has placed them ninth on the list of regions purchasing products in New Zealand per capita.
And if you're wondering about the top selling sex toys, (of course you are, ya dirty dog), penis enlargers didn't take out number one, despite Marlborough's best efforts - that title went to the Satisfyer Pro Generation 2.
And while Marlborough may be in the spotlight for their “advanced taste", Prebbleton was revealed as New Zealand’s horniest town in 2025.
We kid you not, “one in five Prebbleton locals bought a sex toy this year.”
It’s clear to see - it’s a horny place in the South.
The top ten regions in New Zealand by product purchases (per capita):
1. Canterbury
2. Wellington
3. Auckland
4. Waikato
5. Otago
6. Manawatu
7. Taranaki
8. Bay of Plenty
9. Marlborough
10. Hawke’s Bay
The top ten towns in New Zealand by product purchases (per capita):
1. Prebbleton
2. Whangaparaoa
3. Paihia
4. Te Awamutu
5. Waipu
6. Fielding
7. Masterton
8. Palmerston North
9. Richmond
10. New Plymouth

Published by Maia Williamson
10 Dec 2025