Our Intern Leon has had an incredible journey so far here at George, which wouldn’t have been possible without our mates at ASB!
As this step in Leon’s journey wraps up, we reflect on all the epic things he’s done over the last 6 months. From helping us out with promotions, becoming a show producer, tour managing, dealing with hefty budgets and of course, learning plenty of money management tips along the way…
TASK ONE / SOUTH ISLAND EVENT TOUR
Leon hit the ground running by joining us on the road for our South Island Tour where he got a taste of working on George promotions! Helping Sin & Brook with their live broadcast from Dunedin O-Week, Leon was front and centre, asking students what their latest purchase was and matching it, all thanks to ASB! Check out the video HERE
And who could forget, Leon’s help with ‘Jam on the Tram’ and the George Container Rave activation at Electric Avenue Festival with this epic vlog HERE
TASK TWO / SIN & BROOK’S TOUR MANAGER
Leon’s next task saw him become Sin & Brook’s Tour Manager for the week leading into their set at Jim Beam Homegrown! He was given a $1,000 budget from ASB to organise flights, accommodation, their rider items and thrifting their festival fits.
The ASB Budget Tracker was a massive help for him nailing this task! Watch his vlog of the week HERE
TASK THREE / LEVEL UP YOUR LIFE PROMOTION
Along came Leon’s biggest budget yet of $10,000 from ASB! To help him create an epic promotion, Leon asked listeners for ideas on how he could give away with the 10k. Then, “George FM’s Level Up Your Life with ASB” was born – where two winners won $5,000 cold hard cash to Level Up their life however they desired - check out Leon’s Big Pitch of his idea HERE
Massive congrats to Murdoch who will be putting the money towards a brand-new DJ set up and Elle who will be going on her first overseas trip to Bali!
TASK FOUR / GEORGE DRIVE SHOW PRODUCER
It was about time Intern Leon had a punt at show producing. As Sin & Brook’s show producer for the week, he tackled content breaks, surprise guests (he organised an Austen Powers impersonator of all people!) and live challenges. He even manned the phones to take 99 callers in a row and pick up who the AI scam caller was!
TASK FIVE / SOCIAL MEDIA GUY
What’s an internship without dabbling in some social media and content creation?! For Intern Leon’s fifth task, he took over George socials - running his own AMA and vlogging a ‘Zero Spend Day’ using suggestions from the George listeners - safe to say he nailed it! Watch how it went: HERE
To top it off, Leon re-created a viral Tik Tok dance trend with Lee & Tammy, plus he put his design skills to use and created a Facebook post giving away $200 cash thanks to ASB!
TASK SIX / THE GEORGE OVERNIGHT WITH INTERN LEON
Now here we are! After six months of building his skillset, Intern Leon’s FINAL task is hosting his very own, one-night-only, on-air show: “The George FM Overnight with Intern Leon” thanks to ASB! Tune in Thursday July 31st from midnight through to 6am as Intern Leon takes over the George FM airwaves! He’ll be putting everything he’s learned to the test with the ultimate radio career opportunity. Keep listening to George to hear how his show planning goes and what segments he can come up with!
What a journey it’s been! 2025 was coined ‘the year of the yes’ by Leon himself, and with each task has levelled up his skills and his career. Thanks to ASB, we're stoked to have helped set Leon up for his next step, whatever that may be.
Just like intern Leon, see how ASB can help you get one step ahead.
