Sita, a talented hair and makeup artist based in Tauranga, New Zealand, shares her inspiring journey from working in a small-town hair salon to becoming an internationally experienced makeup artist. Throughout the podcast, Sita discusses her experiences working abroad in Austria and London, building her business in Tauranga, and the challenges and benefits of transitioning from a sole trader to a company. She also shares valuable insights on setting rates, building a reliable team, and the importance of eco-friendly and long-lasting makeup products. Sita's passion for her craft shines through as she discusses her creative freedom in non-wedding events and styled shoots, while still appreciating the natural, glowy style of the wedding industry. With plans to grow her business, Beauty Tribe, and manage her side hustle, Beauty Mat, Sita's entrepreneurial spirit is truly inspiring.
(00:00:26) From Art to Makeup Artistry
(00:03:14) From Europe to Freelancing in NZ
(00:08:41) Building a Makeup Business in Tauranga
(00:09:34) Setting Rates and Managing Client Content
(00:11:50) Eco-Friendly Makeup in New Zealand
(00:15:30) The Beauty Mat
(00:16:25) Transitioning from Sole Trader to Company
(00:20:01) Balancing Profitability and Competitive Pricing
(00:21:16) Building a Reliable Makeup Artist Team
(00:24:16) Building a Makeup Kit Abroad
(00:25:08) Makeup Artist Work Abroad
(00:25:46) The Creative Role of a MAC Product Specialist
(00:26:28) Embracing Creative Freedom as a Makeup Artist
(00:28:17) Growing The Beauty Tribe and Future Aspirations
(00:29:46) The Final Three Questions
(00:33:03) Setting Up a Beauty Studio Space
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