The Journal. • 30 August 2025

The Corporate Grudge Fueling Cracker Barrel's Logo Fiasco

T2
solid
solid

Just a week after it unveiled a streamlined new design, Cracker Barrel has reversed its controversial decision to change its logo. WSJ's Heather Haddon unveils a behind the scenes corporate grudge from an activist investor who fueled the outrage. Learn more about your ad choices. Visit megaphone.fm/adchoices