Picture day is an annual tradition for American families — and, for the companies that take the photos, a lucrative one. Zachary Crockett smiles for the camera.
SOURCES:
Ken Murphy, C.E.O. of Lifetouch
Jeremy McColm, senior manager of photography at Lifetouch
RESOURCES:
"The money and stress and failed hairdos of school picture day," by Kaitlyn Tiffany (Vox, 2019)
"The School Photo Industry Is a Master Class in Drama," by David Gauvey Herbert (New York Times, 2019)
"With Lifetouch Acquisition, Shutterfly Claims Leadership In Picture Memories Market," by Pamela Danziger (Forbes, 2018)
"Exclusive School Photography Agreement" (Vernon Public School District, 2019)
EXTRAS:
"Money Schools Earn From Student Portraits Varies Widely," by Scott MacFarlane, Rick Yarborough, and Jeff Piper (NBC News Washington, 2016)
