EPISODE 91: Today on the podcast, I speak with Lara Henderson – founder of Pure Mama, a natural skincare brand created specifically for pregnancy, postpartum, and beyond.
After her own frustrating experience during pregnancy, Lara realised that modern, conscious mothers didn’t have access to the kind of skincare they deserved. With a passion for natural, low-tox ingredients and a commitment to doing things differently, she set out to create a new benchmark in pregnancy skincare.
Since launching in 2021, Pure Mama has grown into a global brand, and is now stocked in selected retailers around the world including MECCA, Goop, Erewhon, Macy’s, Nordstrom and Revolve.
In this episode, Lara shares the strategic thinking behind building a brand from the ground up, the hard work it’s taken to grow Pure Mama into what it is today, and the privilege of scaling something with purpose. We talk about the team behind the brand, leading with intention, navigating global growth and why understanding consumer needs is the foundation of her business.
Lara is driven, strategic and incredibly open and generous in sharing the Pure Mama story and all the insights and lessons she’s learning along the way. You are going to get so much out of this conversation. Lara’s journey is a masterclass in building with purpose; I left this conversation completely energised and full of admiration for what she’s created (along with her incredible Pure Mama team).
I know you’ll love this kōrero with Lara as much as I did.
After listening, make sure you visit puremama.com and follow @puremama_skincare on Instagram to learn more about their beautiful products and mission.
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