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Brett Hornig and Jeff Colt join Finn Melanson on the Singletrack Podcast for another edition of the Long Run Archives. In this episode, the trio reflects on the evolving media landscape in ultrarunning, using the wildly popular Cocodona 250 as a case study to examine its impact on race organizers, athletes, and fans. They also share personal takeaways and recap the key storylines from this year’s event. Finally, the conversation explores the (hypothetical) emergence of teams built specifically to win marquee races, speculates on the future of ultrarunning events, and wraps up with a discussion of interesting naming trends within the sport.
Timestamps:
01:21 Cocodona 250: A Fan's Perspective
05:27 The Impact of Media on Ultra Running
30:21 Future of Cocodona and Elite Participation
38:56 Influence of Cam Hanes
41:56 Pacing Dynamics in Ultra Running
57:41 Crew Dynamics and Fairness in Racing
01:08:35 Project Cocodona and The Concept of Brand-Funded Teams
01:31:15 The Future of Ultra Running Events, Innovative Relay Concepts in Ultra Running
01:35:49 Exploring Name Trends in Ultra Running
01:46:44 Marketing Strategies for Trail Running Regions
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