Between Two Beers • 24 August 2025

Marc Ellis on Ridgey, SportsCafe Chaos & Selling Charlie’s for $129M

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Marc Ellis has lived a life worthy of a dozen chapters. From Scarfie hijinks at Otago University to becoming an All Black and Kiwi league international, he carved out a career across rugby and league with Otago, North Harbour, the Blues, Highlanders, Warriors and Kiwis.

Off the field, Marc co-founded Charlie’s Juice, eventually selling it to Asahi for $129 million, and became one of New Zealand’s biggest TV personalities on SportsCafe, Game of Two Halves and beyond – often alongside his infamous partner-in-crime, Matthew Ridge.

In this wide-ranging conversation, Marc reflects on:

  • The wild tours and “Susie” at the 1995 Rugby World Cup

  • SportsCafe chaos and his dynamic with Ridgey

  • The rise and sale of Charlie’s

  • Life after fame, media stunts and what he’s up to now

  • His views on success, fatherhood and living out of the spotlight

A true Kiwi icon – this is Marc Ellis like you’ve never heard him before.

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