The Great Depression hit James Cash Penney hard. It decimated his finances. It worried him. It humbled him. After some soul searching, he came to realize that he could make a comeback.
JC Penney the man proved to himself, and the world, that he still had something to offer. But the story didn’t end quite as sweetly for JCPenney the store.
_Remember, kids, history hoes always cite their sources! For this episode, Norm pulled from:_Currey, Mary Elizabeth. Creating an American Institution: The Merchandising Genius of J.C. Penney. Dissertations-G, 1993.Kruger, David Delbert. J.C. Penney: The Man, the Store, and American Agriculture. Norman: University of Oklahoma Press, 2017.Penney, James Cash. Fifty Years with the Golden Rule. Harper and Brothers, 1950.
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