WATCH: The wildest live TV sex toy bloopers ranked - from the BBC to NZ

The news channels are some of the only live TV left where anything can happen - no second takes, no editing, just a live cross to innocent reporters trying to give the people the latest.

Earlier this week, we had a classic case of just that when North Canterbury Hunting Competition organiser Mat Bailey shocked TVNZ's Tova O'brien mid-interview, when he pulled out a very NSFW "microphone".

Safe to say, it wasn't on anyone's Breakfast news bingo card.

This isn't the first time a sex toy has unexpectedly stolen the spotlight on live TV...

"It just goes to show that sex toys really can pop up anywhere," Adulttoymegastore's resident sex educator, Emma Hewitt-Johnson says.

"Whether it's intentional or a complete accident, these moments always seem to take on a life of their own because nobody expects to see one during a live news broadcast."

Emma has rounded up and ranked five of the greatest accidental sex toy bloopers that have taken over a live broadcast - and they're all brilliant!

The greatest sex toy cameos on live TV

5. The BBC bookshelf dildo

Back in 2021, Yvette Amos appeared on BBC Wales to talk about her experience of being unemployed during the pandemic.

It was a serious interview... but viewers couldn't stop looking at the large pink object sitting on the bookshelf directly behind her. There was never any official confirmation on whether it was an adult toy, but we'll let you be the judge.

"It takes fifth place because nothing actually happens," Emma says. "It is just sitting there."

"Still, accidentally positioning what appears to be an enormous dildo directly above your head for a serious BBC interview about your mental state and welfare during a global pandemic is still worthy of a spot on the list."

4. Sky Sports discovers the risks of reporting beside football fans

Back in 2014, Sky Sports reporter Alan Irwin was covering transfer deadline day outside Everton Football Club's training ground, updating viewers on the possible signing of English footballer Tom Cleverley, when an Everton supporter wandered into shot and pressed a large blue dildo against the reporter's ear.

Sky Sports later apologised for the incident, and moving forward, decided future deadline-day reports would be safer from behind club gates.

"This dildo cameo caused a rule change that lasted an entire 10 years, justifying its spot at number four on the list," Emma says.

"Bonus points for the dildo colour matching that of the Everton kit."

3. Sky Sports fails to learn from its previous mistakes

A decade later, you would've thought Sky Sports had learnt its lesson... apparently not.

During the 2024 transfer deadline, reporter Kaveh Solhekol was broadcasting live outside Chelsea's Stamford Bridge when, AGAIN, a man wandered into shot holding a dildo.

Solhekol did his best to block it from the camera, and the broadcast was quickly thrown back to the studio.

Emma says: "The funny thing is that the original dildo incident caused Sky Sports to stop placing reporters among fans in the first place. Ten years passed, someone apparently decided football supporters could be trusted again, and almost immediately, there was another dildo on television."

"That comfortably puts it above the Everton original. Also, Everton and Chelsea both play in blue, meaning the dildo torch had officially passed from one blue club to another. I don’t know what that means, but it feels important."

2. Mat Bailey’s breakfast butt plug

Now the one that kicked off this whole ranking, we’ve already covered Mat Bailey’s crack up moment, but it is worth mentioning and awarding in the number two spot.

Tova O’Brien spotted something furry poking out of Bailey’s pocket and asked the question many viewers were probably thinking: “Is that a cat’s tail?”

Bailey pulled it out and held it up to the camera, giving us a very quick idea of what it actually was... He then put it to his mouth and claimed he uses it as a make-shift microphone during his commentating of the North Canterbury Hunting Competition.

"In any other country, a man waving a furry butt plug on Breakfast television would comfortably take the top spot," Emma rekons. "Unfortunately for Bailey, New Zealand has an unusually strong record in this field."

1. Steven Joyce gets a dildo to the dome

In 2016, then-Minister Steven Joyce was speaking to media at Waitangi when a protester threw a penis-shaped squeaky toy, which flew through the crowd and hit him squarely in the face.

The moment instantly went viral and has since become one of the most unforgettable TV moments in NZ.

"The moment went viral before virality was even a concept, and before you knew it, the world had seen a New Zealand politician make a right dick of himself," Emma jokes.

"Bailey gave it a decent nudge, but come on. A butt plug microphone on Breakfast was never going to beat a Cabinet minister taking a flying rubber penis to the face at Waitangi. Ten years on, it remains comfortably at number one."

Which one is your favourite?