Robbie Williams has revealed he's banned his children from owning cell phones, having felt the full force of the "corrosive" nature of social media himself.
The father of four says he plans to keep phones away from his kids "for as long as humanly possible", regardless of how they feel about it.
"They don't have phones, they're not going to have phones for as long as humanly possible," he told ITV.
"They are at school, other people have phones. Tough. That's as simple as it is," he added.
The pop star went as far as calling the Internet a "drug", saying his feelings about it have been heavily influenced by negative comments he's received online.
"I'm 51. I can't deal with the corrosive nature of the Internet; it hurts me, it ruins my day," he said.
"How can I give this drug to a 12-year-old? How can I give this drug to a seven-year-old? It's abuse."
Robbie and his wife Ayda Field have four children; Teddy, Charlie, Coco and Beau, between the ages of five and 12.
The 'Angels' singer's perspective went down well with lots of commenters who agreed with his stance, with one calling his words "brilliant".
"I wish more parents would take this decision," wrote another. "Social media has such a negative impact on mental health and young children do not have the emotional resilience to cope with it."
Others argued it was "easy" for someone to say that if "your children are with you all the time, driven by private drivers or have security guards".
"Whilst I admire the no phones and think it's great, equally, a lot of secondary school age children take themselves to and from school, and in this day and age, a phone can be a complete safety line."
Robbie's comments come off the back of New Zealand's National government aiming to ban social media for Kiwi kids and early teenagers.
The proposed members' bill would see responsibility fall on social media companies to verify that a user is at least 16 before they can access the platform.
Earlier this month, Education Minister Erica Stanford told Duncan Garner the Government would legislate the ban before the next election.
"It drives me nuts. I want to cry sometimes, knowing kids are glued to devices all day and night," Stanford said.
