Rural

Hops Farmer Reveals Craft Beer Trends + Kiwi Drinking Habits

Amidst craft beer's shifting tides, he notes a marked swing towards lighter, "sessionable" brews.

Inspired by his brother's move into the hops industry, Wilson Matthewson now plies his trade as a Grower for Glenrae Hops.

Growing up on a raspberry and boysenberry farm, Matthewson talks about his different experiences working as an after-school Livestock Agent and a Fruitfed PGG Wrightson Agent and how they compare to the hops business.

He notes the recent changes in drinking culture and preferences, referencing COVID as a strong turning point for many consumers.

Listen to the full chat between Wilson Matthewson and Dominic George above.

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