AI and Data firm Astronomer has confirmed a 'statement' seemingly issued by CEO Andy Byron regarding controversial footage from a Coldplay concert is fake.
In case you've missed it (how could you if you've been on the Internet today?) Byron and his HR chief, Kristin Cabot, were caught canoodling on the big screen at a Coldplay show this week, apparently exposing their affair.
Amongst the flurry of memes, TikToks, articles and comments the moment has generated, several fake statements from the CEO are circulating, duping people online.
“What was supposed to be a night of music and joy turned into a deeply personal mistake playing out on a very public stage," the false statement read.
"I want to sincerely apologise to my wife, my family, and the team at Astronomer. You deserve better from me as a partner, as a father, and as a leader."
RELATED: Kiwis share cooked 'caught cheating' stories after Coldplay concert footage
Surprisingly, many people still weren't tipped off by the inclusion of Coldplay lyrics at the end of the 'statement'.
"I respect artists and entertainers, but I hope we can all think more deeply about the impact of turning someone else’s life into a spectacle. As a friend once sang: ‘Lights will guide you home, and ignite your bones, and I will try to fix you.'”
Astronomer Director of Communications, Taylor Jones, responded to an enquiry from Men's Journal, confirming: "This is not a real statement."
A second false statement appearing to come from the Astronomer X account is also circulating. It reads: "My behaviour is inexcusable and the shame I am receiving is well deserved."
"I tried to hide my actions, but the truth has finally been revealed. I am a Coldplay fan. And not just of the first two albums."
Neither Byron, Cabot, nor Astronomer have issued an official statement at this time.