The Quail Valley Free Range Richmond Santa Parade is one of the biggest highlights of the holiday season and it’s back on Saturday, December 7th from 1pm!

The fun starts from 12:30pm with live entertainment along the route. The parade kicks off from 1pm on Edward Street, with the spectacular floats making their way down Queen Street before turning into McIndoe Place. The celebration doesn’t stop there! After the parade, Santa himself will be heading to Sundial Square, where more festive fun and entertainment await.

To spread even more Christmas cheer, Santa’s giving away a $100 Richmond Mall voucher!

Just text “RICHMOND” to 559 to get in the draw, or visit our More FM Nelson Facebook page for extra chances to win!

With unique floats, holiday fun, and plenty of Christmas sparkle, this is one event you won’t want to miss. Gather the family, wear your best Christmas smiles, and join us for a magical day in Richmond!

The 2025 Quail Valley Free Range Richmond Santa Parade is brought to you by Richmond Unlimited and proudly supported by Nelson’s 92.8 More FM.