This Kirihimete, Mai and Kindness Collective want to spread a little extra magic!

The Christmas Joy Store is New Zealand’s first social toy store: a place where referred parents and caregivers can walk in, choose gifts and treats for their tamariki and shop from the shelves for free, because every whānau deserves to give a gift their child will love!

For 12 years the Kindness Collective has helped Santa reach families in need! Providing magic in the Christmas Season to 60,934 children.

Yet Today, more than 160,000 children in Aotearoa are living in poverty. With the current cost-of-living crisis, thousands of tamariki may wake up on Christmas morning without a gift or even a good meal.

This year, join us and be the reason they get to unwrap joy.

Help 10,000 children experience the Joy Store. Every donation brings us one step closer.

Donate here kindness.org.nz