If you’ve been anywhere near TikTok or Instagram in the last two weeks, chances are Haven’s track ‘I Run’ has been living rent-free in your head.

The song blew up and was being called “the song of the year,” but now it has disappeared from streaming platforms amid accusations that it’s actually AI.

The track cracked #11 on Spotify in the US, #25 worldwide, and #33 on the Aotearoa Music Chart. Not bad for a mysterious new artist with just one song and a casual 3.4 million monthly listeners.

It originally gained attention as listeners suspected the vocals were those of Jorja Smith, or at least her repurposed unreleased vocals..

But Jorja Smith has since confirmed on social media that it's not her we're hearing every time we pick up our phones.

It was released by UK producer Harrison Walker, under his alias Haven. Also credited is another UK producer, Waypoint.

Walker claimed the vocals are actually his own voice “run through layers of processing and filtering” until it sounds unrecognizable.

Producer Jacob Donaghue (aka Waypoint) reportedly admitted to using AI to “give [the] original vocal a female tone.”

The song is now unavailable on major streaming services amid claims that the vocals are AI-generated.

Haven posted a mysterious video from behind his head (interesting choice), proving he is a real person and not AI.

To be fair, literally no one was accusing him of being AI.

In the video, he said: “I just wanted to jump on here to show you that I am a real person.”

“We’re aware of the takedowns, working really hard to get it sorted for you.”

Despite the track being removed from Spotify, there has now been a credit update. Kaitlin Aragon is now listed as a performer on 'I Run' alongside Haven.

Aragon posted a cover of the track on TikTok only days ago, and it’s unclear if she’s the real voice or just performing a cover version.

The TikTok sound of the song has also noticeably changed to a different vocal.

Whether Haven’s track is AI or not, it highlights the rising impact of AI on the music industry. What do we reckon - should all AI music be banned from major streaming platforms?