Social Media Day

Over half of the global population uses social media. The average person spends about 2 hours and 21 minutes scrolling every day, which adds up to roughly 5.5 years of their lifetime.

Mind-Blowing Scale & History

• The First Modern Platform: Before Facebook, the very first recognizable social networking site was SixDegrees.com, which launched in 1997 and allowed users to create profiles and list friends.

• Facebook's Rule: Facebook is the world's most popular social network, boasting over 3 billion monthly active users. If it were a country, it would be the most populated on Earth.

• YouTube as a Search Engine: People don't just watch videos on YouTube; it is actually the second most-visited search engine in the world, trailing only Google.

Viral Quirks & Culture

• Record-Breaking Egg: In 2019, the most-liked photo on Instagram wasn't a celebrity, but a simple, stock photo of an egg. It racked up millions of likes to specifically dethrone Kylie Jenner's record.

• Sweden's Influencer School: Taking the creator economy to the next level, a high school in Sweden actually offers students courses to become professional YouTubers and Influencers.

• The Most Followed: Soccer star Cristiano Ronaldo is the most followed individual across social platforms overall, commanding hundreds of millions of fans globally.