Bryce was one of the many poor sods who fell for an Instagram scam and ended up with some truly tragic branded ice cube moulds. But that disaster sparked a beautiful idea... We made our own, and they actually work.

Introducing Bryce Cubes, the Rock-branded ice cube tray perfect for your summer bevvies.

These are proper, no-nonsense trays. Each cube is 5cm deep and shaped like Bryce’s big bald dome with The Rock logo stamped in for good measure. Big, cold, and built to last, unlike the rubbish he bought.

Even better, at least $1 from every mould sold goes to the Kindness Collective, helping under-privileged Kiwi kids get gifts for Christmas.

Bryce Cubes. Help the kids, keep your drinks cold, and help us prove to the boss this wasn’t a dumb idea after all.

Sound like a bitta you? You can buy one here.

If you'd like to donate straight to the Kindness Collective Foundation, you can donate online here.

These are only available for purchase until December 19th. Please note these ice cube trays are currently in transit, so delivery will be mid-January.