King Kohli Reigns Supreme

The King of the cricket pitch is officially the King of the brand world. According to a recent study conducted by Fortune India in collaboration with global brand consultancy firm Interbrand, cricket legend Virat Kohli has secured the number one spot as India's most valuable celebrity. Kohli managed to outshine massive industry heavyweights, including Bollywood superstar Shah Rukh Khan and cricket icon MS Dhoni, proving that his influence off the field is just as dominant as his performance on it.

The rankings showcase a fascinating tug-of-war between India’s two biggest passions: cricket and cinema. While cinema claims seven out of the top ten spots, cricket holds a powerful minority with three legendary names leading the charge. Right behind Kohli, the upper echelons of the top 10 are occupied by Shah Rukh Khan in second place, followed by Priyanka Chopra, MS Dhoni, Ranveer Singh, Akshay Kumar, Amitabh Bachchan, Sachin Tendulkar, Alia Bhatt, and Allu Arjun.

The study also highlights the massive brand equity of India’s leading women, with Priyanka Chopra leading the pack among female celebrities and comfortably sitting at the number three spot overall. She is joined in the wider rankings by other prominent female stars making waves in the top 25, including Alia Bhatt, Deepika Padukone, Rashmika Mandanna, Kriti Sanon, and Nayanthara.

Beyond the traditional powerhouse names, the full list reflects a changing media landscape that blends veteran icons with modern pop-culture disruptors. Renowned and influential personalities such as Diljit Dosanjh, Karan Johar, Vicky Kaushal, and Sourav Ganguly also earned coveted spots in the rankings. Ultimately, while film stars continue to dominate the volume of the list, Virat Kohli’s unmatched appeal ensures that cricket still wears the crown of India's most valuable celebrity.

Top 10 List

1. Virat Kohli

2 Shah Rukh Khan

3 Priyanka Chopra Jonas

4 MS Dhoni

5 Ranveer Singh

6 Akshay Kumar

7 Amitabh Bachchan

8 Sachin Tendulkar

9 Alia Bhatt

10 Allu Arjun