Not many nine-year-olds have unrestricted access to an audience of 375 million people - for good reason - but Kim Kardashian's son seems to have wrangled himself just that.
Saint West, Kardashian's eldest boy, apparently stole his mum's phone or otherwise accessed her Instagram account where he shared a call to action to her millions of followers.
A jumbled image, which is still live on the account at the time of writing, reads "sub to Saint's channel" along with the handle "@S4intking" and the username "S4int Roblox".
The mischievous little guy seems to be promoting his YouTube channel, which currently features one video titled 'I won dead rails omg for the first time'. The clip features gameplay of a survival adventure game on Roblox, and has already attracted lots of attention from Kim's social media post.
"Who's here from Kim Kardashian's post?" one YouTube commenter asked, while another wrote: "Saint is gonna get 1 Million subscribers in 1 day."
"Let's go young king!" a third wrote.
Meanwhile, the comments on Kim's Instagram are poking fun at the situation.
"Saint sweetie please go get mommy’s credit card and post the card digits," one person wrote.
"Kim we need a stronger passcode babe," said another.
It's not the first time the Skims founder's kids have run amok on social media. In October last year, Saint's original YouTube channel was deleted after he seemingly shared an anti-Kamala Harris meme in the lead up to the US election.
The month before, Kim shared a photo of the handwritten 'contract' she made her son sign in order to have his own YouTube account. "He better not breach," she wrote on Instagram at the time.
Back in 2021, Kim's daughter North got herself in trouble by going live on TikTok without her mum's permission.
A then eight-year-old North recorded the inside of her home before wandering into a room where her mum was lying in bed.
"Mom, I'm live," she said, before Kim hastily answered "No, stop. You're not allowed to."
11 hours on, Saint's post is still live, so Kim either hasn't noticed or has decided to throw caution to the wind and let her son get some good self promotion in.
Let's just hope he sticks to gaming content this time.
