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Keith Urban finds new management home

A smiling man with blonde-streaked hair, wearing an open black pinstriped suit jacket revealing chest tattoos, claps in front of a red wall with "ACADEMY OF COUNTRY MUSIC" signage.

Published by Cover Media

25 Feb 2026

Keith Urban has joined Crush Music.

The move comes after his former longtime management, Borman Entertainment, announced on Sunday that it was closing down amid the retirement of its founder/CEO, Gary Borman.

Crush Music has confirmed the news, which was first reported by Music Row.

Crush's roster boasts a raft of high-profile clients, including Miley Cyrus, Sia, Green Day, Fall Out Boy, Weezer, Alanis Morissette and Lorde.

"It'll be a full coast-to-coast plus Nashville effort on Keith. He's a guitar hero!" co-founder Jonathan Daniel told Billboard.

Whether anyone from Borman Entertainment joins the Crush team will be up to Urban, Daniel added.

Urban remembered his 25 years with Borman Entertainment fondly.

"I'm so grateful to Gary and my entire Borman Nashville family for the most incredible and successful time together," he shared in a statement.

"It was extraordinary - what we were able to accomplish together - and I'll forever be grateful for the creative and collaborative spirit we were all a part of for so long. I wish Gary and everyone at Borman Entertainment the very best journey ahead and look forward to what the future holds for all of us."

The Australian crooner has twice been named the Country Music Association's Entertainer of the Year and has won four Grammy Awards.

Published by Cover Media

25 Feb 2026