Following Innes Moffat's resignation as the Deer Industry New Zealand (DINZ) CEO, Rhys Griffiths stepped in as the interim but has now officially landed the permanent position.
He expresses excitement about working with new Chair Paddy Boyd and emphasises the importance of the CEO-Chair relationship in executing DINZ's refreshed strategy.
Griffiths highlights significant opportunities in the deer velvet market, especially in health functional foods and shares promising news about clinical trials in South Korea showcasing velvet's health benefits.
Listen to the full chat between Rhys Griffiths and Dominic George above.
To check out more episodes listen to the REX Podcast anytime on your favourite streaming platforms including Spotify, Apple Music and Rova.
Visit the Rural Exchange Facebook or Instagram page for more information and regular updates from the REX team.