This bloke has gone viral after getting a full-sized logo of his favourite beer brand tattooed onto the back of his head.
27-year-old Connor Davidson was having a boozy afternoon with his mates recently, when one of them came across a design of the Stella Artois logo online.
Speaking to LADbible, Davidson recalled his mate saying the words many of us have heard in some form before: "I bet you won't get this done."
Usually when a mate drunkingly dares you to do something this ridiculous while on the piss, nothing eventuates except a bitta back and fourth banter - but Davidson actually went ahead and got the tattoo.
"When someone dares me, I always do it," he said.
Two weeks later, Davidson was inked up with a design of his favourite beer. And yes, Stella is actually his favourite beer - along with Peroni and San Miguel.
He posted some photos of the new tattoo onto TikTok, and the video quickly went viral.
He told LADbible: "Normally I put stuff on there and only get about 500 views. Then I put that one up and then in the first hour, I think it was over 1,000.
"And then the next minute, my brother's girlfriend said to me in the nighttime, 'have you seen it?' I was like, 'no,' I went back on and I think it was at 1.5 million."
The TikTok currently has 2.3 million views, 212.2K likes, and 12.4K comments.
Maddog behaviour.