Asda rolls out adult-sized trolley seats to tackle co-shopping chaos

Asda has unveiled plans for adult-sized trolley seats, designed to keep bored partners, distracted teens and unhelpful shopping sidekicks safely contained during the weekly shop.

The new design features a comfy armchair, a cup holder for drinks on the go and a built-in phone holder for hands-free scrolling.

Asda said they had decided to supersize their trolley seats after new research revealed that 73% of people admitted their shopping companion mysteriously vanishes mid-aisle.

Nearly half of Brits (46%) said disappearances occur when someone remembers they need an item from three aisles ago, while 28% blamed a sudden need for snacks.

The survey also showed that 55% of Brits believe one person carries the mental load of the shop, from remembering the list to navigating the aisles - which might explain why their sidekick finds it so easy to vanish.

A spokesperson for Asda said, "We're always listening to feedback around what would make our customers' lives easier, and we've heard countless stories of different shopping styles causing chaos in the aisles - from list-followers racing through aisle by aisle, to ad-hoc shoppers drifting from bakery to frozen foods.

"It's these familiar moments that inspired our adult trolley seat - a comfy, safe spot for co-shoppers, allowing the main shopper to navigate the weekly shop however they please."

The trolleys are currently in the planning stages, but Asda plans to introduce the trolleys nationwide by December - just in time for the busy Christmas shopping period.