Fish and chips get a ramen revival as Gen Z turns from British classics

Fish and chips have been a British staple for generations, but new research suggests Gen Z could be falling out of love with one of the nation's most iconic dishes.

More than half of 14- to 29-year-olds consider traditional British meals dated, while less than half (48%) have eaten fish and chips at the seaside.

While the dish is still a favourite among older generations, more than half of Gen Z (51%) feel traditional British meals are dated.

For decades, the Friday night fish supper reigned supreme. But for a generation raised on global street food, delivery apps and bold flavours, the traditional chippy tea may not hold quite the same nostalgic appeal, research suggests.

Now restaurant chain wagamama (https://www.wagamama.com/) is attempting to bring the British classic up to date by giving fish and chips an Asian-inspired twist.

From October 7, the chain will launch a limited-edition take on the traditional fish supper, swapping the chip-shop paper for a ramen bowl.

The dish features wagamama's signature ramen noodles in a rich curry broth, topped with tempura-battered hake, crispy sweet potato chips and crushed edamame, and finished with fresh pea shoots, coriander and chilli.

The launch follows research from wagamama suggesting younger diners are increasingly turning away from traditional British dishes in favour of more globally inspired flavours.

Steve Mangleshot, Global Executive Chef and Brand Ambassador at wagamama, said, "Innovation sits at the heart of the wagamama bench. Fusion food and 'Brit-ish' nostalgia is a major market trend guests love when executed with playfulness and quality.

"We wanted to deliver something genuinely fun and unexpected for October, welcoming everyone to pull up a bench and join the debate - regardless of whether they consider it a masterpiece or madness."