Rural

AgFirst CEO Discusses Evolution Of Rural Professionals + National Field Days

"Most people come along to connect with others and meet person to person, and those personal relationships never, ever change," he explains.

Fresh off the back of a busy week at the National Fieldays event AgFirst CEO James Allen delves into the transformative journey of rural professionals and his influential role on the National Fieldays Society Board.

Allen reflects on his eight-year tenure, emphasising the challenges faced during the COVID-19 pandemic and the strategic decisions made to navigate those turbulent times.

The conversation also explores the future of agricultural Fieldays, highlighting the potential of hybrid and virtual reality experiences but also underscoring the irreplaceable value of face-to-face interactions.

Listen to the full chat between James Allen and Dominic George above.

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